Punjab Pakora, Ayr
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Ambition Case Studies

Kushal & Vinita Duggal set up an award winning Indian food business, with 40 staff.

Kushal and Vinita Duggal first started selling Punjabi snacks from their fish and chip shop in Ayr.

With Kushal a highly trained Indian chef, their ambition was to set up a new business to provide authentic Indian cuisine to retail customers. The AMBITION programme helped the couple establish and grow Punjab Pakora, which now supplies a wide range of products to supermarkets across the country, employing 40 people in their factory in Ayr’s Crown Street.

“Without the good advice and mentoring from our Business Advisor it would have been difficult to get our business started,” explains Vinita. “We were also awarded an AMBITION Start-Up grant which we used for branding, packaging design and advertising. From there things really took off. Initially supplying local companies, we then achieved the SALSA certification required for major supermarkets.

“Recently we were awarded a second AMBITION grant, this time for Growth, which we used mainly for consultancy to help us expand and market the business. As a result, we’re already seeing an increase in demand for our products.”

Punjab Pakora is now a key local employer, currently supplying Sainsbury’s, Aldi’s, Iceland, Co-op, Spar and Scotmid. They have also been awarded the prestigious BRC AA quality accreditation in recognition of their high standards of product quality and food hygiene.

Vinita says: “In just a few years, we’ve grown from a small team producing a handful of pakora products, to become the leading Scottish supplier of authentic Indian cuisine, snacks and savouries. The AMBITION programme helped us achieve our ambition of seeing our produce on supermarket shelves and we’re loving every minute of it.”

Punjab Pakora has won several local and national business awards, including Business of the Year at the 2018 UK Asian Business Awards, and Best Local Supplier at the Ayrshire Business Awards.