Community Wealth Building (CWB) is a place-based approach to local economic development, which redirects wealth back into the local economy, and places control and benefits into the hands of local people.

This approach harnesses existing resources to support the local economy: procurement; employment; land and assets; financial power; and plural ownership of the economy.

Ayrshire is the first region in Scotland to adopt a place-based approach to Community Wealth Building.

The Ayrshire Growth Deal Community Wealth Building Programme includes:

  • Community Wealth Building Business Locality Officers who work with local enterprises to drive a CWB approach to local economic development across Ayrshire.
  • Fair Work Ayrshire which is a free service that works with employers across Ayrshire to support, enable, and empower them to implement Fair Work in the workplace. The aim is to improve prosperity among local people and position Ayrshire as a Fair Work region.

We have the ambition to develop Fair Work across Ayrshire.

There are many benefits for businesses in adopting Fair Work, including increased productivity, a reliable and sustainable workforce and inclusive growth. Adopting sustained fair working practice across your business will be looked on favourably in public contracts, as it can form part of the scoring process. For communities and residents, Fair Work can mean increased financial security, reduced child poverty and better physical health.

The first step to becoming a Fair Work business is to meet with one of the Fair Work Ayrshire team. To set up a call or meet in person, email

If you’d like to find out more about Community Wealth Building please contact us.

Contact Us
AMBITION Programme
South Ayrshire Council
Funded by UK Government
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The AMBITION programme is part-funded by the UK Government through the UK Shared Prosperity Fund.
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